Yucheng Zhu
Deputy General Manager, Creator Union Group
Director of Events, Australian Guangdong Chamber of Commerce
Profile
Mr. Yucheng Zhu is an experienced event strategist and international business development professional with over five years of expertise in large-scale event planning, cultural exchange, and cross-border collaboration. With a strong foundation in multicultural project management, he has established himself as a highly professional, efficient, and globally-minded leader in the Australian Chinese community.
Professional Career
Deputy General Manager, Creator Union Group (Australia)
Mr. Zhu oversees strategic planning for the group and its eight subsidiaries in media, new media MCN, advertising, and cultural services. He has spearheaded long-term growth strategies through market research and trend analysis, helping the group achieve an annual revenue growth rate of over 30%.
He has successfully negotiated strategic partnerships with major companies in Japan, Korea, Thailand, and Australia, expanding Creator Union’s international presence and introducing innovative business models and advanced operational concepts.
Director of Events, Australian Guangdong Chamber of Commerce
As Events Director, Mr. Zhu leverages his extensive planning expertise to organize large-scale events that combine cultural exchange, brand promotion, and business cooperation. His work has helped Australian cultural initiatives gain visibility in China while simultaneously supporting Chinese brands entering the Australian market.
Achievements in Government & Business Engagement
Mr. Zhu has been instrumental in liaising with government departments across multiple countries and leading the execution of national-level cultural and business events in Australia. His contributions have significantly enhanced China–Australia trade and cultural cooperation, earning recognition from both government bodies and business associations.
On the corporate side, he has successfully coordinated with industry associations and Fortune 500 companies, securing over 30 new B2B partnerships for the group and assisting enterprises in designing marketing strategies and launching new market initiatives.
Cultural & Entertainment Contributions
Mr. Zhu has directed and hosted multiple international artist tours, covering performers from China, Japan, Korea, and Thailand, ensuring the smooth delivery of dozens of cultural performances. His work continues to promote multicultural engagement while providing global platforms for entertainment and cultural brands.
Skills & Future Outlook
Since 2018, Mr. Zhu has built a strong foundation in project management, business development, marketing, and cross-cultural communication. Fluent in English and equipped with international exposure, he aims to further expand cultural and commercial bridges between nations, advancing collaboration to deeper and higher levels.